X to Creators: “Stop Tricking People With Fake War Videos — Or No Money for You”
X has decided it’s done paying people to fool the internet with AI-generated war footage — you know, the kind where explosions look suspiciously like video-game cutscenes. The company announced that creators who post AI-made conflict videos without saying they’re fake will lose access to X’s Creator Revenue Sharing Program for 90 days. Think of it as a financial time-out.
If creators try the same stunt again after their suspension?
Congratulations — they win a permanent vacation from the program.
Why the sudden rule?
According to Nikita Bier, X’s head of product, we’re living in an era where anyone with a laptop can whip up a realistic-looking battlefield in minutes. And during an actual war, people need real info — not AI-generated “Call of Duty: Misinformation Edition.”
How X plans to catch the culprits
X says it will use: • AI-detection tools
• Community Notes (aka the internet’s group project)
Together, they’ll try to spot creators who “forget” to mention their cinematic warfare is 100% imaginary.
But what’s this creator program anyway?
X’s revenue-sharing program pays users for posts that rack up a ton of engagement. Critics argue that this setup encourages: • clickbait
• outrage farming
• and dramatic content — real or not
Plus, creators must be paying X subscribers to even join the program, which has raised a few eyebrows and at least one sigh.
The catch: This rule is only about war content
AI fakery about politics, products, celebrities, miracle supplements, or your cousin’s new crypto scheme?
Still allowed. Completely fine. Business as usual.
So while X is blocking creators from making money off fake armed-conflict videos, the rest of AI-powered nonsense remains untouched. It’s less of a crackdown and more of a… small broom sweep in a very large, very messy room.
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