Formula E Just Got a Digital Pit Crew — and It’s Google

Formula E isn’t just zipping around in electric cars anymore — it’s now racing toward net‑zero with Google Cloud riding shotgun.

Under a slick new deal, Formula E is using Google’s Gemini AI to plan races, handle logistics, and make sure “saving the planet” doesn’t require quite so many trucks or panicked spreadsheets. It’s less sponsorship, more AI pit boss.

The coolest trick? Digital twins. Formula E can now build entire races virtually — testing layouts, timing, even figuring out where the snack stands go — long before anyone starts unpacking shipping crates.

Everyday ops get a boost too: staff get Gemini‑powered Google Workspace tools, meaning their emails and data fly faster than a qualifying lap. Meanwhile, fans will get AI‑enhanced insights during broadcasts — so someone can finally explain “regen braking” without a physics degree.

As execs from both sides put it, this is the “perfect cockpit” for AI and analytics. Translation: Formula E stays the greenest, cleanest racing league, and Google gets to show off that its cloud can handle 200 mph without breaking a digital sweat.

The future of racing? Electric, efficient, and apparently managed by a very smart server.

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